“Supporting Humanitarian Cases” initiative

September 24, 2025 | Social Responsibility

“Supporting Humanitarian Cases” initiative

The "Supporting Humanitarian Cases" initiative was launched on 27 February 2025 to collect donations and provide in-kind assistance to individuals in need.

Driven by volunteer efforts, the initiative brings together individuals and organisations to support a range of humanitarian causes — including caring for orphans, supporting patients, providing education for underprivileged communities, and aiding those affected by natural disasters.

The initiative was carried out in collaboration with the Emirates Red Crescent.