Communication Strategy

The MoF Media Policy for government communication has been drawn up to achieve the following objectives and priorities:

Objectives

Objective 1

Support objectives and priorities of the national agenda of UAE Vision 2021 and the ministry other visions

Consolidate the importance and strategic role of government communication in decision-making and create the positive changes

Develop and evaluate government communication efforts to support the ministry’s

Objective 2

Enhance MoF internal and external communication, and responding to media requests

Develop media messages in line with internal and external communication in the ministry and the ministry’s mission to benefit the community

Enhance cooperation and implement best practices from around the world in the field of government communication in the UAE

Objective 3

Innovative and creative management of MoF social media accounts

Support government communication cadres in the field of government innovation to enhance communication work models

Develop the government communication materials industry and focus on innovative and effective use of media elements

Objective 4

Develop a balanced system to manage regional and international media relations

Develop relations with representatives of regional and international media

Promote and highlight the successful programmes and initiatives in the international media

Media Messages

MoF’s media messages adhere to the values of honesty, transparency and commitment, and aim to the sustainable growth and development.

The messages include:

Federal Budget

MoF is committed to adopting best practices for the management of government financial resources to achieve stability and sustainability.

Financial Policies and Procedures

MoF is keen to develop a well-established platform of specialised standards and policies in the field of government financial management.

International Financial Relations

MoF seeks to strengthen the UAE’s relations with countries around the world, as well as regional and international financial institutions.

Collection of Government Revenues

MoF is committed to reviewing and updating the list of government services fees periodically. MoF is keen as well to develop E-Systems for collection according to the highest standards of safety and effectiveness.

Government Excellence System

MoF believes in the importance of adopting institutional excellence as the main tool to achieving success.

GCC Common Market

MoF is committed of achieving its mission in enhancing UAE’s position in the level of GCC common market.

Target Audience

Ensuring affective connections

The messages of the Government Communication Department at MoF target a large segment of the public:

Government institutions

Individual Customers

Citizens and residents of the UAE

Partners

within the public, private, financial and banking sectors

Regional and International Financial Authorities and Organisations

Media

Communication Channels

The Government Communication Department works with audio, visual, print and electronic media, including social media, forums, direct chat applications, phones and SMS,….

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